The evolution of the hotel PMS into an omnichannel powerhouse is not just an inevitable technological advancement; it’s a strategic imperative for growth

Hotel distribution is a multifaceted domain which presents significant opportunities for growth and revenue optimisation and remains underutilised

Transient guests tend to book closer to the stay date. What is better? The guaranteed group business or the potential transient business?

The modern trend of day-use hotel rooms is a much-needed revenue upgrade on the traditional approach to cater to the dynamic demands of the modern guest

What if we focused more on the quality of each guest’s experience? Turns out, investing in guest satisfaction can significantly boost long-term revenue

Average rate index (ARI) is a metric that hoteliers can evaluate performance of their room rates relative to a group of competitors during a specific period

Which kind of market segmentation can be beneficial and feasible for you and which advantages can be derived from them

While it’s true that pricing plays a crucial role in revenue management, it’s merely one aspect of a broader, more complex strategy

The key metric in such an analysis is displacement: the revenue potential lost – or displaced – by a hotel, incurs when accepting one booking over another

Regularly reviewing and updating your comp set will ensure your benchmarking remains relevant and you continue to capture a larger market share