The playbook is changing. It is no longer about ranking in traditional search results. It is about recognition by AI – this is the future of search

According to market estimates, Europe’s OTA market is projected to grow from $96.5 billion in 2025 to more than $140 billion by 2030

As travel demand evolves, hotels are having to reimagine their revenue strategies more thoughtfully, sparking creative strategies that engage

Top hotels are leveraging the revenue managers’ unique visibility across pricing, demand, guest behavior to shape broader commercial decisions

The hesitation around raising rates usually comes from one of two places: fear of slowing down demand, or pressure to “follow the compset”

The true potential of attribute based selling lies in its ability to empower guests and generate more dynamic revenue streams for hotels

Optimizing in silos leads to profit leaks. The solution is to re-orient your entire commercial strategy around a single, unified process: the guest journey

Here’s what’s driving this shift, and why thinking beyond RevPAR could be the smartest move you make this year

The hotel marketing funnel isn’t just a fancy term – stay consistent, offer real value for booking direct, and If you do it right, you’ll fill more rooms

In an increasingly competitive landscape, storytelling in hospitality is no longer a peripheral creative exercise, it is a core strategy