2022 Negotiated U.S. Hotel Rates Could Rise 15 Percent

Reasons for projected rates increase include restored hotel services, sellers more aggressively addressing financial challenges, and group demand recovery

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As World Goes More Digital Marketers Must Not Let ‘Science Overtake Art’

When trying to meet various needs, it is emphasized that a single customer can have different digital “modes” depending on their traveling context

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How To Boost Your Hotel’s Email Click Through Rate

Strategy around getting customers, prospective or otherwise, to engage with your email content is the thing. We look at ways to improve campaign outcomes

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How to Get Guests to Spend More at Your Hotel

Inspiring your guests to spend more starts before they even set foot in your Hotel. Make it effortless for your guests to spend and they will spend more!

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The Small Hotel Guide to Finding the Right OTA and Ranking Highly

Finding the right OTA for a small hotel is not as simple as it sounds. Each one has trade offs and are not created equal. Here are a few considerations:

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Next in Loyalty: Eight Levers to Turn Customers Into Fans

Understanding eight levers that significantly impact the performance of loyalty programs can help companies extract the most from their membership programs

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Why Microservice Hotel PMS Architecture is the Future

Microservice hotel PMS architecture offers scalability, sustainability, and security and is poised to be the future of travel tech infrastructure

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RevPAM: What is it And Why it Matters to Revenue Management Strategies?

RevPAM is one of those metrics that are growing in prominence, changing the way hoteliers look at the earning potential of their property

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A Sales Culture Remains Fundamental To The Revenue Management Process

We can continue to build strong revenue teams and a sales culture focused on taking care of our guests in order to further drive revenues and profitability

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What Can Hoteliers Do To Inspire Leisure Travel Over Next Few Months?

It may have been normal to map out business strategies on an annual basis, but the pandemic is changing the travel dynamic too much for it to stay relevant

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