78% of people prefer immediate benefits, rather than accumulating loyalty points. Another 20% don’t join loyalty programs because rewards don’t appeal

To accurately attribute and assess the effectiveness of marketing campaigns amidst changing privacy regulations, Google has introduced conversion modeling

A review of changes in marketing department expenditures provides some interesting insights into how U.S. hotels adjusted their unit-level marketing tactics

Although the future is looking much brighter and hotel business worldwide is seeing significant growth it’s crucial to apply lessons learned post pandemic

There is a healthy range of revenue risk that lies somewhere between a careful analysis of historical trends and market projection topped with some optimism

Have you picked up running and optimising your Facebook marketing? Let’s look at some common mistakes advertisers make and how to avoid them

There is a major shift going on in the market. For the foreseeable future, flexible rate strategies are on the rise and non-refundable rates are being cut

Creating hotel packages is no rocket science, but must be strategic. You should consider certain factors while crafting offers that don’t jeopardise revenue

If we truly want to optimize every opportunity, is there a strategy to change our revenue management focus from more than just room pricing?

Tourists are mainly interested in the November 1st holiday; the search peak is for October 30th. In the days following, travel intentions are cut in half