How Consistent Pricing Builds Trust and Drives Direct Bookings

When travelers see the same pricing across all platforms, it signals fairness – cultivating trust, a driver of guest loyalty and repeat bookings

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Five Common Myths of Hotel Revenue Management

Many assumptions continue to cloud the nature of hotel revenue management. These widely held beliefs can limit strategic thinking and hinder profitability

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Why Accurate Content Is The Most Important Hotel Amenity

We must see content as a dynamic part of our operations. Hotels need to adopt a more centralised, truthful, and reliable philosophy

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The Evolution of Google Hotel Search Results

Today’s Google Hotel Search layout is more visually appealing and comprehensive, allowing SEO for hotels to have a greater effect

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Why Build a Commercial Strategy for Your Revenue Management?

How integrated strategies and modern technology can transform your revenue management, making your hotel agile, and ready for the future

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person at hotel front office with notifications about a marketing campaign reflecting how automation can save time

Automation for Hotels: 7 Best Practices to Save Time

Not sure where to start with hotel automation? The truth is that most hotels jump into tech without a clear plan and end up overwhelmed

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a female face with a data overlay reflecting the importance for hotels to ensure their forecasting is guided by data but refined by people

Data Overload? Turn Raw Numbers Into Smart Business Decisions

Here’s how to make your hotel data work for you and turn it into fast and profitable business decisions through better hotel data analytics

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fingers on a keyboard with envelopes flying in air reflecting the value of a newsletter as part of a hotel marketing campaign

3 Occupancy Based Newsletter Ideas for August Email Campaigns

In this article, we’ll look at two newsletter ideas based on your occupancy trends and one to send to guests who’ve already booked

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rockets boosting into space reflecting need for hotels to do a mid year reset to boost hotel marketing and revenue

5 Strategies to Boost Hotel Marketing and Revenue in H2 2025

From hotel revenue management tactics to leveraging the latest hotel direct booking tools, here are five actionable ways to boost performance

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Why it’s Time for Boutique Hotels to Flip the Tech Stack

Independent hotels can punch above their weight by flipping the tech stack and putting guests first by using tech to enhance their experience

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