Your hotel’s website is not just there for overnight guests. It’s a dynamic tool that can significantly boost your group bookings and onsite event revenue

While hotel general managers may be naturally risk-averse, their commitment to stability and consistency is vital for hotel stability and profitability

Get started by implementing SEO strategies outlined to optimise your content for voice search using conversational keywords and schema markup

Hotels that excel at turning guest feedback into actions foster a feedback-driven culture, one that encourages continuous improvement

Hotels can maximize revenue by reducing reliance on third-party platforms. Below are best practices and practical ways to boost direct bookings

Accurate room type mapping at your hotel enhances your revenue management strategy, enabling clear, strategic control over visibility and pricing

Integrating a well-designed loyalty program into your strategy can significantly enhance your Customer Lifetime Value, providing longer term profitability

Loyalty programs are becoming less dominated by frequent travelers. Suggesting the percentage of membership comprised of heavy users is declining

Frequency is actually easy to understand and calculate. Frequency is the number of times a user has seen your ad or campaign in a certain period of time

But how can luxury boutique hotels leverage this demand to stand out and drive revenue? We dive deep into actionable strategies and emerging trends