Guest segmentation goes beyond basic demographics. It’s creating groups based on shared characteristics, such as travel habits, booking behavior, and preferences

When hotels meet the gap between guest expectations and the reality of the guest experience, their review will improve in quality and substance

For hoteliers to escape data silos, they need to start untangling their jumbled tech stacks and introduce the right technology to future-proof operations

Let’s break down why WhatsApp is the MVP in hotel guest communications. We’re talking engagement through the roof – far surpassing old-school email

Today we look at how hotels revenue manage tour operator business, or, more accurately, how they don’t revenue manage this business segment

The content on your website is crucial. By employing the help of Generative AI, you can significantly reduce the time spent on content creation

Adopting dynamic pricing in your hotel, involves a strategic approach to price setting, inventory management, and online visibility on OTAs

From real-time data to the integration of Total Hotel Revenue Optimization, our industry is now being defined by adaptability and innovation.

Here are five recommended long-term strategies to avoid last minute panic selling of rooms – crucial for maintaining profitability and brand integrity

We explore how total revenue leverages data to transform every aspect of a hotel, from pricing and inventory management to marketing and guest experience