While the direct channel, which is more profitable, has a cap on investment regardless of performance, the indirect channel enjoys an unlimited budget

We talk with Javier Delgado Muerza of mirai and hear the latest updates following the investigation into Google’s compliance with Article 6.5 of the DMA

As we move deeper into the era of AI-first strategies, the hospitality sector is discovering that AI agents are far more than automation tools

We explore the top five most frequent questions about landing pages, and share insights that will help boost conversions, direct bookings and grow revenue

The ability to showcase real travel experiences through Instagram content enables hotels to connect more effectively with potential guests

A remarketing plan helps you connect with those interested guests and bring them back, transforming those “almost bookings” intoreservations and revenue

While balanced distribution across OTA, GDS, metasearch, and direct channels is key to your property’s visibility and profitability, a direct booking is the most valuable. As of 2024, direct website […]

Metasearch ads, which previously lived outside these results, are now embedded in them, giving marketers a new way to reach audiences at the top of the page

While guests book with OTAs for many reasons, you actually have more control over the situation than you realize. You just have to shift your mindset

Summer travel season is in full swing, and it’s time to dial in your booking strategies. From the latest trends and spend to the most successful hotel offers, our experts […]