How to Improve Hotel Ratings: Boosting Positive Reviews

Responding to reviews demonstrates your commitment to guest satisfaction, it also illustrates to future guests your level of service

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Fresh Fall Marketing Ideas to Spice Up Your Shoulder Season

There’s a real opportunity to boost bookings and revenue this fall. If your shoulder season marketing feels stale, now is time to look for inspiration

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4 Branded Upselling Strategies to Boost Profit

By aligning your upselling efforts with your brand, you can transform every guest interaction into an opportunity to showcase your unique value proposition

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hotel reception and 3 stars on the front desk reflecting the value of human hospitality which is not delivered by booking engine technology efficiency

Myth of the Perfect Booking Engine: Personal Touch Still Wins

Before you consider investing in your next booking engine, remember: a little bit of humanity can go a long way. We are in the hospitality business.

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money being put through a shredder reflecting the importance of choosing a dedicated data partner in revenue management

Importance of a Dedicated Data Partner in Revenue Management

By opting for a dedicated data provider, businesses can ensure they receive the unbiased and accurate data needed to drive revenue strategies

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a person at a laptop with coins and a graph overlay illustrating the questions of rms technology over human revenue manager

Epic Duel: RMS vs Revenue Managers… Who Will Come Out Top?

I can understand why it may seem to revenue managers that an RMS is their competition, rather than a tool to help them be more effective

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tripadvisor on a mobile phone

Tripadvisor Ranking: Factors to Improve Your Hotel

Tripadvisor announced some changes to its ranking algorithm and the way it displays popular hotels – and it appears to be good news for hoteliers

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booking dot com logo on a building

Booking’s Algorithm is Changing: How Should Hoteliers Adapt?

Booking are smart, and they’re not going to let a designation keep them from maintaining their dominant position in the EU hospitality landscape

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person on a laptop with credit card possibly making direct booking on a hotel website reflecting the importance of hotels controlling their channels to reduce ota dependency

Reduce OTA Dependency and Take Control of Your Booking Channels

Reducing your ota reliance doesn’t mean turning away from these platforms entirely. Instead, it’s about strategically shifting more of your bookings

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Building Blocks of a First-Party Data Strategy for Hotel Revenue

We look at how to assemble first-party and zero-party data into a robust, revenue-generating strategy, and create picture-perfect guest experiences

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