To maintain your hotel reputation takes a consistent effort. Understanding the importance of guest feedback, you can develop a plan to earn positive reviews

We explore several hotel digital marketing trends that incorporate social media, website content, retargeting ads, loyalty programs, and local partnerships

Hotels using OPERA PMS and OXI can now leverage automated digital upselling to increase profits through full 2 way integration with Roomdex

Thinking about it, we are increasingly experiencing personalisation everyday from all kinds of brands we interact with – Spotify and Netflix, for example

Sunsetting of traditional third-party cookies doesn’t end programmatic advertising, but rather pushes advertisers to innovate new offerings and capabilities

When hotels create guest personas, they can deliver a personalised experience to guests, and in turn, gain trust, loyalty and increase repeat bookings

We know the need for digital transformation, but it is the human factor that will guarantee the implementation success of Revenue Management technologies

By going through different metrics, drilling down on the data and interpreting the results you embark on your benchmarking journey to grow direct bookings

There is no better way to show commitment towards your international guests than providing them with website content in their preferred language

No one has tackled the travel subscription market at scale and TripAdvisor is almost uniquely placed to do this. They have the potential to have real impact