What ChatGPT Agent Could Mean for Hotel Bookings

ChatGPT agent can navigate websites and execute multi-step workflows independently, raising questions about its impact on hotel discovery and booking

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How to Use Hotel Gift Card Solutions to Increase Revenue

The best gift card solutions don’t work in isolation, they thrive when woven into your larger marketing and guest engagement strategy

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Why Are Reviews And Ratings Important For Hotel Metasearch?

In the competitive hotel metasearch landscape, reviews and ratings are more than just numbers, they are powerful tools that influence your online visibility

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Has Google Gemini Just Made Metasearch More Important?

Google has started to integrate hotel ads into the results delivered by its Gemini AI, potentially making metasearch an even more vital marketing channel

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3 Ways Revenue Management Lifts The Guest Experience

Here are 3 powerful ways that adopting revenue management is one of the best things you can do for your guest experience

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5 Underused Strategies to Enhance Appeal and Drive Hotel Revenue

Here are five revenue management strategies, often underused by hotels, that have the power to enhance your hotel’s appeal and drive more revenue

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From Top Line Revenue to Bottom Line Profit

Sales, marketing, and revenue teams are becoming commercial strategists using big data to identify high-margin customer segments and optimize channel costs

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4Ps of Revenue Management: The Virtuous Circle to Boost Bookings

Have you ever wondered why so many hoteliers struggle to maximize their revenue despite putting in a lot of effort? As a revenue management expert, I often see properties focusing […]

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person on a laptop with credit card possibly making a hotel booking reflecting the importance of flexible booking policies to convert more guests

Guests More Rate Conscious, Shorter Booking Windows Normal

Inflation may be easing, but budget awareness hasn’t gone away. Tariff turbulence continues to weigh heavily. Balance rate optimization with perceived value

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spotify playlist illustrating the value of personalisation and what hotels can learn for analytical dashboard customisation

What Spotify Playlists Teach Us About Personalized Dashboards

You don’t listen to the same playlist on Spotify when you’re working out as when you’re relaxing. You create different ones depending on your mood or moment

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