Here are five revenue management strategies, often underused by hotels, that have the power to enhance your hotel’s appeal and drive more revenue

Sales, marketing, and revenue teams are becoming commercial strategists using big data to identify high-margin customer segments and optimize channel costs

Have you ever wondered why so many hoteliers struggle to maximize their revenue despite putting in a lot of effort? As a revenue management expert, I often see properties focusing […]

Inflation may be easing, but budget awareness hasn’t gone away. Tariff turbulence continues to weigh heavily. Balance rate optimization with perceived value

You don’t listen to the same playlist on Spotify when you’re working out as when you’re relaxing. You create different ones depending on your mood or moment

While the direct channel, which is more profitable, has a cap on investment regardless of performance, the indirect channel enjoys an unlimited budget

We talk with Javier Delgado Muerza of mirai and hear the latest updates following the investigation into Google’s compliance with Article 6.5 of the DMA

As we move deeper into the era of AI-first strategies, the hospitality sector is discovering that AI agents are far more than automation tools

We explore the top five most frequent questions about landing pages, and share insights that will help boost conversions, direct bookings and grow revenue

The ability to showcase real travel experiences through Instagram content enables hotels to connect more effectively with potential guests