This case study explores the journey of a UK hotel group, Kabannas, as they automate answering incoming queries and boost upselling conversation rates

By recognizing and addressing these metasearch red flags, hotel marketers can avoid common pitfalls and ensure their campaigns are impactful

The issue of allotments – and group bookings more generally – overlaps with displacement analysis, but our focus here is on how to make them work

Whether it’s through enhancing guest communication or offering unique experiences, boosting your hotel’s revenue has never been more achievable

Some of these tips are essential to savvy revenue management practices regardless of location or seasonality. Others focus on specific concerns

Despite the promises of personalization, mega-chain websites and email marketing often feel generic, bordering on uninteresting, and even annoying

To effectively compete in your local hotel market, it’s essential to understand its dynamics. Understanding target audience preferences is crucial

Whether it’s immersive cultural exchanges, wellness retreats, or eco-conscious travel, the desire for transformational experience is changing a hotel stay

Here are five key strategies to help you turn a negative review into an opportunity for growth and improvement

We delve into the concept of review mining and explore how you can harness this powerful tool to stay ahead in a competitive industry