There are a number of pricing levers including dynamic, real time, advance, and last-minute pricing strategies that can be used to build your spa revenue

It’s about familiarity with occupancy and its relationship with revenue. If you find that sweet spot, you can maximize revenue and stay profitable

Clever hoteliers invest in technology whilst mentoring their valuable team members to allow them to grow and expand their revenue knowledge

By starting your Autumn Campaign plans now, you’ll be well ahead come 1st August, when your full focus can turn to your Winter Campaigns

While some unique properties can thrive by cutting out third parties and going direct, most hotels rely on OTAs, especially during the low season

The primary role of every revenue manager is to perform analyses, provide recommendations, develop strategies, or respond to ad-hoc requests

In revenue management, the search for optimal pricing strategies is perpetual. Traditional supervised learning models have limitations, especially when historical data is sparse

There are many benefits of implementing a data-based revenue management practice at a property, especially for the owners/operators

By addressing the limitations of traditional loyalty programs and introducing elements of fun, gamification ensures a more vibrant customer relationship

If the question is how do we create more revenue, then marketing cannot be ignored when it is a crucial part of your revenue optimisation strategy