By approaching communication strategically, hotels can create moments that matter and strengthen their ROX. Here are four key ways:

From post-stay surveys to online reviews, the voice of your guest has never been more accessible. But are you using it to drive your revenue strategy?

AI making bookings can sound exciting, but in hotel reservations, this vision faces hurdles which could stop it from becoming a distribution channel

What hoteliers need is a more dynamic approach, going beyond pace and pick-up reports and actually reflects what’s driving demand today

Instagram posts being indexed in search means your social feed matters more. It’s no longer enough to be present. You need to be compelling and consistent

Historically, we’ve seen the same key elements in the Search Engine Results Page (SERP): ads placed at the top, a map or local listings beneath, and organic results taking up […]

The practice of proactive outbound phone outreach remains a tool in the arsenal of event sales professionals, often refined with modern sales strategies

This article cuts through the noise to focus on the strategic challenges that every commercial leader must confront head-on

We explore what GEO is and how it compares to traditional SEO. Examining the similarities between GEO and SEO, before diving into what sets GEO apart

While hotel booking abandonment shares some similarities to eCommerce cart abandonment, booking abandonment is more complex due to the following factors