Historically, we’ve seen the same key elements in the Search Engine Results Page (SERP): ads placed at the top, a map or local listings beneath, and organic results taking up […]

The practice of proactive outbound phone outreach remains a tool in the arsenal of event sales professionals, often refined with modern sales strategies

This article cuts through the noise to focus on the strategic challenges that every commercial leader must confront head-on

We explore what GEO is and how it compares to traditional SEO. Examining the similarities between GEO and SEO, before diving into what sets GEO apart

While hotel booking abandonment shares some similarities to eCommerce cart abandonment, booking abandonment is more complex due to the following factors

ChatGPT agent can navigate websites and execute multi-step workflows independently, raising questions about its impact on hotel discovery and booking

The best gift card solutions don’t work in isolation, they thrive when woven into your larger marketing and guest engagement strategy

In the competitive hotel metasearch landscape, reviews and ratings are more than just numbers, they are powerful tools that influence your online visibility

Google has started to integrate hotel ads into the results delivered by its Gemini AI, potentially making metasearch an even more vital marketing channel

Here are 3 powerful ways that adopting revenue management is one of the best things you can do for your guest experience