Even if you aren’t spending money on ads or promotions, you can still build large followings on social media channels and engage with the travel community

From free ads to enhanced analytics to new ways to expand your digital reach, here are six new digital marketing tools your hotel can use to speed recovery

Having a few strategies in your back pocket to handle frustrated guests on social media can help ease the tension and potentially improve reputation online

While your mission as a hotel is to provide memorable and exceptional guest experiences for your guests, your goal is to earn capital and grow revenue

The way we approach our hotel website design should not only be driven by “how pretty” it looks, but also ensuring we give our users an intuitive experience

While restrictions on international travel being lifted had an impact on domestic bookings, there wasn’t a huge uplift in cancellations which is good news

While the high points of the summer are behind us, it isn’t all doom and gloom. There is still a good percentage of hotels running healthy occupancy levels

Not only does self-service and automation of guest services deliver both convenience and cost savings but also improves customer service and increase sales

Even though online marketing is not exactly a new strategy, the best channels and practices are constantly evolving and the rules of the game keep changing

Most TikTok content isn’t scripted or directed, and that gives you the opportunity to involve different hotel elements, teams and its surroundings