For hoteliers who can commit to creating authentic content for TikTok, the opportunity to create a presence on this platform should not be missed

Few hotels have reached maximum occupancy for any substantial amount of time, so there is almost always a wide array of inventory for upselling

Trying to figure out how to best build up your ADR after the crisis? Don’t worry, it might be a matter that is out of your hands more than you think

The majority of the respondents expressed the belief that the hotels market will recover to pre-crisis levels within a horizon of three years

One of the biggest blind spots in many DMOs’ data is short-term rental, which has overtaken hotels particularly in the pandemic

One Instagram feature many restaurant operators still aren’t aware of is the ability to add a reservation link within a restaurant’s Instagram profile

None of your family friendly perks and initiatives will do much for attracting guests if you don’t get the word out by amping up your hotel digital presence

Countries which fared worst were those relying more on long haul tourism and those which imposed most onerous and volatile travel restrictions such as UK

Without a strong subject line, emails don’t get opened. And unopened emails have no chance for conversion. Of course, that’s all easier said than done

Adding FAQs and How-To type content to your existing marketing landing pages is a simple solution that solves multiple challenges