Unlike off-peak season, shoulder season isn’t a time when business is low. However, if overlooked, hotels don’t have a strategy to keep business flowing

In general, legacy airlines have experienced slightly larger reductions (-6%) than low-cost carriers (-5%), but it is a low-cost carrier that tops the list

We know managing your social media can feel like a chore. Trying something new and on-trend may bring just the boost your brand needs

Guest feedback is a gift. As a hotelier, you can’t be everywhere at all times, so you rely on guests to share what they’re thinking, experiencing and feeling

There’s no way to import your existing data into Google Analytics 4. That makes this transition quite the change project!

How do you then find the correct price point from the start? The answer lies in setting the right RevPAR target, and doing so based on data

If you are prepared to learn these vital techniques, let’s go through some helpful advice for choosing the right keywords to attract targeted traffic

Managing and updating photos on every single channel across the global travel network is a lot more than most hotels have time for these days

Data is endless, here are five types of guest data that you can possibly use to improve your guests’ experience at your hotel

Here’s how discounting can have negative implications on your business in the absence of data-driven decision-making