The analysis of market segmentation is the backbone and the business intelligence that fuels our revenue management strategies

Casual behaviour towards room inventory management by hotels can lead to various problems. Let’s discuss why you should be doing it in the first place

The experience you have reaching out to guests, commenting on their posts, and sharing their positive feedback with followers will build sense of community

Because digital marketing changes so quickly, it is important to make sure your online presence is keeping up with it as budget season arrives

Shifting trends in business travel include a shorter hotel booking window, more solo trips and, in some cases, a younger demographic

We saw healthy August bookings, but with summer over, the autumn and winter months can be slightly more difficult to approach when it comes to midweek stays

Despite continuing to report an overall willingness and optimism for the return to business travel, business travel industry sentiment continues to waver

Social media is a place where a guest expects some level of speed and brevity across all communications, so knowing when you receive a message is crucial

Bookings for 2021 holiday travel met or surpassed 2019 levels after the vaccine rolled out, until mid-July when Delta variant slowed down trip planning

The cookie less future points to a more deliberate online marketing experience that utilizes first-party data and works within confines of data protection