Which kind of market segmentation can be beneficial and feasible for you and which advantages can be derived from them

While it’s true that pricing plays a crucial role in revenue management, it’s merely one aspect of a broader, more complex strategy

The key metric in such an analysis is displacement: the revenue potential lost – or displaced – by a hotel, incurs when accepting one booking over another

Regularly reviewing and updating your comp set will ensure your benchmarking remains relevant and you continue to capture a larger market share

Post-pandemic, hotels felt insulated within their 4-star reputation, but one-in-five travelers would not look at reviews that are more than two months old

The most challenging part of creating conversational guest messaging is knowing where to start. But staying connected with guests has never been easier

A good PMS allows you to record stay history, contact information, and other details in guest profiles, so you know what makes each person tick

But the goal is not just communication – it’s to create positive guest experiences that translate into brand loyalty and repeat business

Day 2 of HOTEL HOT SEAT features RMS by Lybra, Hotellistat, XLR8 and BEONx. Revenue management expert speakers include

A holistic marketing approach involves a 360-degree view of all hotel marketing operations to identify improvement areas and growth opportunities