Consumers are on the move again, requiring travel providers to think about how best to balance supply with demand in the wake of nuanced considerations

The ideology around the digital marketing budget needs to evolve, rather than asking the question “how much am I going to spend” we should be asking this

With historical forecasts irrelevant, it can be useful to do “budget sprints” or shorter budgeting windows better suited to respond to dynamic situations

Now I know the truth and it is this: The money never looks after itself. You, me and everyone else must have a plan and a system to “look after the money”

The partnership between sales and revenue has become crucial over the course of the pandemic. Cross-training was key to our industry’s survival.

For APAC travelers looking to venture outside their home country, the largest growth was for dates 31-60 days out, which saw a jump from 10% to 15%

Behavioural change in prospects’ booking journey can expose hotels to subtle issues and pitfalls that may be difficult to detect in metasearch engines

There are a variety of winter campaigns for you to consider and we recommend you start your dedicated winter campaign no later than week of October 18th

A common trend seen by revenue managers is the cycle of time to evaluate and re-evaluate keeps shrinking, similar to changes seen before in sales bookings

Consumers are looking to make the most of their travel experiences, both in terms of why they are traveling and with whom.