This commentary power tool can help you drive superior financial results if you approach it with the right spirt and a system to follow

Whilst the push for direct bookings is understandable, in practice, they often come in short-lived spikes, driven almost entirely by paid campaigns

The window for easy wins is closing. Every month hotels wait, AI agents learn to recommend competitors with better data infrastructure

No matter how hard you try, the truth is that your segmentation strategy won’t work unless you have the right data to power the filters

Wishful thinking is not a rate strategy. It’s a distraction. And in a market this dynamic, it’s one you can’t afford

A Customer Data Platform transforms guest relationships into revenue, while AI ensures that personalization and efficiency happen at scale

Independent hoteliers who adopt a smarter, more sustainable strategy leveraging first-party data to personalize email and CRM marketing, see better results

Two forces are leading the transformation in the way guests are booking hotels: mobile and artificial intelligence (AI). Hotels must adapt!

Having data isn’t the same as having strategic foresight. The critical gap lies in turning raw data into accurate forecasting that you can trust and act on

From baggage fees to in-flight meals, and even loyalty-based perks, these ancillary revenues have evolved into a $148 billion industry for airlines alone