A Customer Data Platform transforms guest relationships into revenue, while AI ensures that personalization and efficiency happen at scale

Independent hoteliers who adopt a smarter, more sustainable strategy leveraging first-party data to personalize email and CRM marketing, see better results

Two forces are leading the transformation in the way guests are booking hotels: mobile and artificial intelligence (AI). Hotels must adapt!

Having data isn’t the same as having strategic foresight. The critical gap lies in turning raw data into accurate forecasting that you can trust and act on

From baggage fees to in-flight meals, and even loyalty-based perks, these ancillary revenues have evolved into a $148 billion industry for airlines alone

These most frequent UX mistakes in hotel booking engines directly lead to lost bookings and frustrated guests, often sending them to OTAs instead

For hotels, the challenge isn’t just being seen, it’s being seen in the right places, at the right time. That’s why a smart channel mix is key

Gift cards aren’t just one-time revenue; they help build guest relationships. When someone receives a gift card, they often spend more than the value

Here is the truth most hotels avoid – if you don’t build your strategy around a clearly defined guest segment, you’ll end up chasing anyone and everyone

Social media success isn’t about the biggest budget. It’s about smart, strategic, authentic storytelling, something independent hotels do well