We touch on a number of topics with a mood of optimism that travel will return, whilst realising hotels can be short-sighted and have short memories

Every part of your email, from the colours and images you use to the way your content is laid out, becomes part of that brand story

Hotels must remain forward focused, 2019 is in the past and 2020 will soon be a more distant memory. We must build our strategies for 2022 and beyond

There continued to be negative sentiment about the return of the business travel segment whereas pandemic-era leisure travel sentiment remains buoyant

We discuss the current situation regarding business travel in the German market. We look at which destinations are holding up and which are still challenging

Multilingual online traffic is higher than ever, so advertisers should implement multi-language Facebook ads to reach the greatest potential of customers

Negative reviews can drive away customers and hurt revenue, leaving a bad taste in customers’ mouths. A simple text message can help reduce this

It is important a hotel takes initiative and follows up with potential guests throughout the entire booking process. This increases the chances of success

Since the end of summer 2021, Google has begun to identify eco-sustainable hotels and Google Travel users can already see information about these hotels

Although Europe is suffering from the new wave of contagion, tourist demand in each European country shows sudden drops in travel intentions