As much as travelers want to hear what a guest has to say about your hotel, they also want to see your hotel’s responses

Intraday bidding is a campaign-level bid multiplier and its recent release on Google Hotel Ads marks the first time it is available for metasearch

Despite experiencing a difficult year overall, with hotel occupancy not surpassing 55% of the 2019 benchmark, some of the Benelux saw slightly better levels

Besides using a guest app for core checkpoints such as check-in, checkout, it also has the capacity to become your No.1 marketing and sales channel

Running an Open Pricing strategy means that, as you get closer to stay date, you can override all BAR by LOS rates and just offer optimized one-night rate

Getting to grips with new feeder markets through targeted marketing and optimizing distribution will achieve sustained revenue and profit improvement

Using an RMS that does not offer hotel competitor data can almost be compared to participating in a race with your eyes blindfolded

Three main data sources will help drive performance moving forward. The first, and one you may have heard the most buzz about, is hashed emails

From customizing your booking engine to your brand to adding photos and descriptions, there are things you can do to optimize your online booking engine

Despite there being no surge in website traffic, there was a significant increase in the volume of visitors making a booking on hotel websites