Guest satisfaction is an key indicator for hotels. High guest satisfaction leads to increased customer retention rates, minimizing acquisition costs

The hotel distribution landscape is as dynamic as ever. Success in this ever-changing environment requires responsiveness and swift action

Improved attitudes towards all forms of accommodation seem likely in the future given the speed of recovery so far and strong underlying demand for travel

In order to have effective messaging, companies need to first determine which social media platform is best for growing engagement

While both influencers and hotels agree the relationship between the two needs to be mutually beneficial, it doesn’t mean the future is plain sailing

Performance recorded in the second half of 2021 suggests that the Paris hotel market could recover much earlier than expected

The outcome of your forecasting should always be the ability to react to market changes, optimise occupancy, and maximise revenue

You want to receive reviews from your guest, but they do not know that you would like to receive some feedback about their stay

How do we continue to shrink OTA’s commission and grow our revenue? Let’s take a good hard look at our direct booking strategy

Mastering the basics of psychology in marketing can help keep potential guests engaged and nudge them through the decision making process