How to Do a Breakeven Analysis Using REVPAR

It is important to note that it is the REVPAR that achieves the profit, not singular occupancy or rate, but rather the combination of both

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14 Hotel Pricing Strategies for Effective Revenue Management

From rate level distribution and occupancy-based pricing to discount codes and upselling, we look at pricing strategies to fit each hotel and market

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The Cost of Guest Acquisition: Making Most of Your Booking Channels

Hoteliers now need to ask themselves what the actual cost is of acquiring reservations through a booking channel and how much of that demand is needed

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coins flying off reflecting how conversion rates can be impacted by parity performance

How Your Conversion Rate Is Affected By Parity Performance

How much additional direct revenue could you capture if you lowered the number of parity violations and proportionally raised your conversion rates by 56%?

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man being attracted by a carrot in the same way hotels need to win back business from otas

We All Know ‘BOB’ Or To Give His Full Title: “Business on the Books”

To answer my original question, ‘do we love BOB?’  The answer is a resounding YES!  But should we trust him?  Most definitely NOT!

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4 glass jars filling up with coins reflecting the importance of hotels moving beyond adr and adapting a holistic revenue management strategy to increase profitability

Why Do Some Hotels Have 15%-40% Higher Revenue Than 2019?

The research below shows hotels that have consistently implemented revenue management methodology are exceeding their 2019 numbers by 15%-40%

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7 Steps To Building Your Hotel Email Marketing Strategy

While email is a simple tool, there are a number of requirements to fulfil if you want your email campaigns to be successful. Here are the general steps:

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Independent Hotels Paying Price of Staying With Legacy PMS Solutions

If we look at the legacy infrastructure that has limited our industry growth and scalability for years, it’s hard not to focus criticisms on the hotel PMS

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What Is the Future of Hotel Distribution? How Does That Matter?

For all the new and established hoteliers, it is time to consider the change and leverage the potential of the new trends in hotel distribution management.

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Why Dynamic Pricing Might Be Right For You

Only a small percentage of businesses have incorporated dynamic pricing. Gauge whether it is right for you and ensure you do not fall into common pitfalls

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