If a consumer suspects any of your positive hotel reviews are fake, they’ll lose trust in other positive reviews and assume negative reviews are true

TikTok may not seem like a platform that requires too much effort. But that’s only an impression. Planning ahead of time is crucial for maximizing results

In order to maximise conversion and revenue without spending too much, keep in mind the following Google Hotel Ads best practices

Forecasting has always been valuable for revenue managers. Given current uncertainty, it is so important to be able to predict and adapt to demand

The guest experience is the sum total of a guest’s interactions with a property and its team members throughout the guest journey

Optimizing the value of your meetings and event space requires more than simply getting as many spaces and days booked as you can

Understanding your hotel’s ALOS can help you on several fronts. First, it reveals booking patterns across seasons and during events

Where there is no revenue management strategy there is no knowledge about the customer, price, positioning and target audience

Hotel Management needs to look at what would leave guests so satisfied or delighted over the long term that they become repeat visitors

An effective social media marketing strategy spans multiple media platforms and uses photos and videos to inspire, engage, and attract travellers