There are lots of positive signs in this data. It’s clear travel restrictions and infections remain a problem, but we know demand for hotels is there

This week’s demand, which historically is among the lowest, was 88% of 2019. While slowing, hotels are in a far better position than they were a year ago

A trickling back of demand complemented by a rate strategy that is a departure from the past. Hotels held rather than slash rates, a beneficial strategy

Despite the availability of new communication channels and platforms, business travelers still prefer tried and true communication channels

The hotel’s PMS must be enhanced with guest-facing mobility products, such as omnichannel reservations, two-way text messaging, mobile check-in/out

Because there is less time to get someone to book via mobile compared to other devices, hotels need to eliminate doubt for guest bookings via mobile devices

With Covid variant surges still impacting international travel, hotels and resorts need to get creative and think local to keep generating revenue

Google puts in great effort to ensure any result that is clicked on will provide accurate and useful information without requiring much further digging

The points based system is outdated, expensive to run and a lazy attempt to build loyalty. It is up to hotels to figure out how to use data to reward

Guests should feel immersed in your property from the moment they first discover your online presence. Aim to entice, excite, and inspire with each image