Static vs Dynamic Pricing: What’s the Best Pricing Strategy?
We explore the pros and cons of static and dynamic pricing strategy, and help to give a more nuanced understanding of the two strategies
Hotels That Ignore TikTok are Losing Guests and How to Fix It
We’re sharing 6 TikTok social media post ideas for hotels that will help you create engaging content, boost your visibility, and drive more bookings
Social Media Matters More Than Ever
Hotels leveraging social media see up to 20% more direct bookings each year. Yet, the competition is fierce, and attention spans are razor-thin
The Future of Direct Bookings: AI-Powered Hotel Guest Messaging
AI powered hotel guest messaging is the trifecta of effortless communication, better guest experiences and more direct bookings

AI in Luxury Hospitality (Part 2): Recommendations for Integration
Instead of using AI indiscriminately, luxury hotels should specifically identify areas where it can truly make a difference. The first step is to analyze

Guest Expectations in 2025 and How to Engage Travellers
As time passes and technology evolves, we enter a new era of guest expectations. It’s not enough to just meet their needs, the challenge is to exceed them

Hatching a Plan for Easter to Increase Bookings and Revenue
Easter provides a fantastic opportunity for hotels to increase bookings and revenue. Start planning now, and make it a truly egg-ceptional success

Is OpenAI Operator the Death of Traditional Hotel Website Search?
Operator, is the next iteration of search. If left unchecked, it may accelerate a future where AI books rooms without guests ever visiting a hotel website

Only 30% of Hotels Use an RMS: Are They Just Too Complicated?
In an industry where every minute counts, the effectiveness of an RMS should be measured by its ability to simplify lives rather than complicate them

5 Hotel Pricing Trends for 2025 and What to Do About Them
Here are five pricing trends to watch – along with strategies to help you stay on top of the opportunities and ahead of your competitors