Cash is King: Critical Importance of Liquidity in the Hotel Industry

While every business is unique, there are several cash flow challenges that are particularly prevalent in the hospitality industry

Read more

What to Know When Designing Digital Marketing Campaign Assets

For hotel marketers, designing assets for a digital marketing campaign can be daunting, especially with the ever-evolving digital landscape

Read more

4 Steps to Master Your Hotel Positioning Strategy

Hotel positioning is the strategic process of defining and promoting your hotel’s unique attributes, target market, guest profile, and UVPs

Read more

Maximise Hotel Revenue With Effective Sales Channel Distribution

It is crucial hotels closely manage distribution of rates and inventory to prevent revenue loss, overbooking, or increased fees from third-party channels

Read more

cloudbeds insight article image - redefining the PMS with native business intelligence

Redefining the PMS with Native Business Intelligence

Built entirely in-house, Cloudbeds Insights is native to their PMS and is designed to reduce the hotel sector’s reliance on industry-agnostic BI solutions

Read more

image of person using laptop to make a hotel direct booking reflecting importance of metasearch and it's growing contribution to direct revenue

CPC or CPA on Metasearch: Which One Is Right For You?

For those running metasearch on a CPA model, the deadline to find a new way to access metasearch is approaching, and fast

Read more

How Small Luxury Hotels Can Benefit from Influencer Collabs

We delve into the benefits of influencer partnerships for smaller luxury hotels and provide actionable tips on how to implement these collaborations

Read more

black and white photo of a man on a phone by a desk reflecting the outdated sales methods in hotel group sales

The Hidden Cost of Outdated Sales Methods in Hotel Group Sales

In the fast-paced world of hotel group sales, speed is crucial. However, the current outdated methods are slow and cumbersome

Read more

steps going up reflecting the tactics to implementing data based pricing strategies

Steps to Implementing Data Based Pricing Strategies

Given the unpredictability of the current market, it’s key that hotels update their pricing based on the current supply and demand on a regular basis

Read more

Revenue Streams: Maximize the Potential of Hotel Function Space

By effectively using function space, hotels can tap a myriad of revenue-generating possibilities. We look at how you can get the most from an events program

Read more