Cash is King: Critical Importance of Liquidity in the Hotel Industry
While every business is unique, there are several cash flow challenges that are particularly prevalent in the hospitality industry
What to Know When Designing Digital Marketing Campaign Assets
For hotel marketers, designing assets for a digital marketing campaign can be daunting, especially with the ever-evolving digital landscape
4 Steps to Master Your Hotel Positioning Strategy
Hotel positioning is the strategic process of defining and promoting your hotel’s unique attributes, target market, guest profile, and UVPs
Maximise Hotel Revenue With Effective Sales Channel Distribution
It is crucial hotels closely manage distribution of rates and inventory to prevent revenue loss, overbooking, or increased fees from third-party channels
Redefining the PMS with Native Business Intelligence
Built entirely in-house, Cloudbeds Insights is native to their PMS and is designed to reduce the hotel sector’s reliance on industry-agnostic BI solutions
CPC or CPA on Metasearch: Which One Is Right For You?
For those running metasearch on a CPA model, the deadline to find a new way to access metasearch is approaching, and fast
How Small Luxury Hotels Can Benefit from Influencer Collabs
We delve into the benefits of influencer partnerships for smaller luxury hotels and provide actionable tips on how to implement these collaborations
The Hidden Cost of Outdated Sales Methods in Hotel Group Sales
In the fast-paced world of hotel group sales, speed is crucial. However, the current outdated methods are slow and cumbersome
Steps to Implementing Data Based Pricing Strategies
Given the unpredictability of the current market, it’s key that hotels update their pricing based on the current supply and demand on a regular basis
Revenue Streams: Maximize the Potential of Hotel Function Space
By effectively using function space, hotels can tap a myriad of revenue-generating possibilities. We look at how you can get the most from an events program