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Bad Hotel Reviews: What Can You Do?

Responding to guest reviews is not always the easiest thing to do, especially if they are negative, and there are different ways that you can respond

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two receptionists at hotel front office with one guest checking in and another on the phone reflecting the importance of genuine sincere luxury service standards

Current Airline Chaos Can Drive Check-out Time Extension Revenue

Flight disruption has become a near daily occurrence and passengers have been left stranded. But one man’s problem is another’s opportunity

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Better Visibility into 2023 Helps Normalize Hotel Budgeting Process

The overall lack of visibility because conditions were changing daily meant hoteliers were less than sure about budgeting the way they had always done before

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hand on computer mouse overlayed with a dollar image reflecting the hidden costs of paid ads and why hotels see a poor return on ad spend

Hotel Digital Paid Media Planning

There is no magic bullet that will bring your perfect guest at perfect time at perfect rate but there are different strategies and budgets for paid media

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Key Components For Successful Hotel Marketing

The internet changed how people travel. As a result, the hospitality industry is constantly changing. This is why marketing in hotels can be overwhelming

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letters spelling out the word pricing highlighting the importance of hotel forecasting and how to plan and price more strategically by predicting demand

What Is Fair Pricing And Why Does Your Hotel Need It?

Fair pricing is not about underselling or undercutting competition. It’s about finding the right balance between business success and customer satisfaction

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Recession Fears Shift from ‘If’ to ‘How Deep’ for Hoteliers

Impact of possible recession could be influenced by how leisure demand had an outsize impact on the ongoing demand and will business travel continue to lag

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Hotel Marketing Checklist for 2022 & 2023

With the proliferation of new travel apps, distribution goliaths updating ranking algorithms, building a hotel marketing strategy can seem intimidating

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Here Are The Best Hotel Customer Retention Strategies

There are a multitude of things you as a hotelier can do to increase your customer retention rates, or in other words – keep people coming back

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How To Offset Seasonality Impact By Increasing Mid Week Occupancy Rates

We look at how a hotel increased their summer mid-week occupancy rates and how to apply this strategy across different seasons

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