By embracing a rigorous segmentation approach, hotels can ensure that each marketing effort is precisely targeted to attract the right guests

Guest satisfaction has consistently improved, but are hotels getting better or are guest expectations shifting?

For hotels with event venues, branding also involves positioning your property as a go-to destination for memorable and successful events

Here’s what’s making waves in social media and how you can use these trends to elevate your hotel’s online presence

Hourly bookings enable otherwise empty rooms and spaces to generate revenue, though you must take your demand and seasonality into account

One of the reasons why guest journeys have become so popular is because they help hoteliers deliver a seamless guest experience

So how can hotels ensure travelers know they are pet friendly and set themselves apart? Here is a guide to help you position your hotel

Your emails need to be thoughtful, targeted, and personal. Here are top tips to make your hotel sales emails more engaging through personalization

To boost leisure travel hoteliers must look beyond the basics and adopt a guest-centric approach that prioritizes both value and experience

A loyalty program isn’t just a marketing tool, it’s a relationship builder. It’s about making your guests feel special, valued, and excited to return