Protecting rate is the goal of any hotel operator. It’s easier said than done in the face of the countless intermediaries looking to take a piece of the pie

Franco Grasso introduces us to his company, their core service, typical client profile, why he got started and what value they bring to their clients

Bing Hotel Price Ads is an opportunity to recover sales from customers who are searching for you but end up with the OTAs because they bid on your name

The takeaway is simple in theory but impactful in practice – it’s time for hoteliers to allow guests to interact with their hotel and staff on their terms

Before you start tweaking your distribution strategy, go back to the drawing board and see if your business objectives are still valid

In order to stay competitive and maximize profits, hotel room pricing should be dynamic, based on real-time hotel and market data; not just set-and-forget

Next time someone highlights ROAS take a minute and ask yourself…”okay, that’s great but let’s peel back that number because the devil is in the numbers”

With influencer marketing, you have a lot of control: who promotes, what audience it will reach, what the content will say and when it will be shared

Revenue management is being considered in a new light as hoteliers grapple with heightened guest expectations, increased competition, and rapid changes

Without changing the focus, the questions asked, and metrics measured, surely revenue strategy just exists as another recurring seminar topic