Hotel Forecasting in The New Normal – Has Anything Changed?
We look at what impact the pandemic, technology adoption and staffing issues has had on forecasting, what we forecast and how often we review it
Hotel Check-In: How to Set Up An Ideal Check-in Process
Streamlining your check-in process and offering an efficient and accurate experience right out the gate, doesn’t just make your guests happy
Direct Hotel Bookings – Why Meta Matters
Hoteliers can start by reviewing guest history data and determine which meta engines are driving the most bookings and start tackling them one by one
Don’t Overlook Competitor Data in Your Pricing Strategy
Some may argue that competitor data shouldn’t impact your pricing strategy, we believe the pandemic has reinforced it can and should be an indicator
How Hotels Can Keep Up With Growing Guest Demands
To be successful moving forward, hoteliers need to put their current beliefs against what today’s guest is showing us they expect and respond accordingly
The Power of Mobile in Driving Direct Traffic Conversions for Hotels
Hotels have seen a consistent growth year over year, with mobile starting to overtake desktop in driving revenue during the pandemic in 2020
The Importance of Upselling in Hotels
Let’s look at the different forms of upselling. The term ‘upselling’ can serve as an umbrella term that also includes cross-selling and suggestive selling
Spanish Summer: When Will Foreign Tourists Travel?
By observing worldwide flight search data we can see clearly that foreign travel demand is related to national holidays of each country
The Importance of Crafting Your Hotel Brand Story
Keeping your hotel messaging consistent across all of your platforms is a huge part of how successful the delivery of your brand story will be
Revenue Management Invaluable to Increase Hotel Valuation Over Time
Owners and investors need to thoroughly plan, test, and adapt their approach to pricing and revenue management to optimise long-term commercial success