Researchers recognize when travelers leave a review, their opinion can be offered in two different ways – an explicit opinion or an implicit opinion

European tourist destinations are the ones craving most for British and Americans and they are trying to glean as much market information as possible

As the travel landscape continues to evolve, we work to bring your customers helpful and comprehensive experiences wherever they’re searching across Google

A hotel pre-arrival email offers a fantastic chance to drive incremental revenue. Unfortunately, many hotels overlook these benefits

Small hotel remarketing is a trend today. If you own a business in the same industry, then this article is something that can help you learn how to do it

Though luxury hotels are typically the first segment to feel the sting of calamity, they, on average, have a sharper recovery compared to other segments

Upselling and cross-selling are effective marketing strategies. Though they are very productive, they can pose marketing hazards if not done correctly

Just as the hotel industry is finding its feet after two of the most tumultuous years in living memory, hotels are now faced with a fresh challenge

Do you know what hotel sales and reservation KPIs you should focus on to sell more rooms while providing excellent service?

Occupancy for 2022 is projected to come in under the pre-pandemic comparable, while ADR and RevPAR forecasted at $14 and $6 higher than 2019, respectively