A focus on direct distribution is not new but given evolving changing customer behaviours what now underpins its success?

If you follow the steps highlighted, you should be able to organize a successful revenue management meeting that will help increase sales for your hotel

Smart revenue managers will be helping their hotel’s operation leaders focus on generating even more revenue from the transient segments

Improving hotel guest satisfaction includes the right hotel software, making smarter digital marketing decisions, and listening to what guests are saying

Making the switch to Google Analytics 4 sooner rather than later will allow your hotel’s marketing team to migrate more data for stronger insights

We look at the top performing Facebook ads images from the previous year to determine not only which are performing well, but the best practices to be true

Marketing is a key part of any hotel’s strategy. Hotels must capitalize on pent up demand and ensure sales, marketing and revenue strategies are in sync

You can deliver on guest expectations and convert guests into loyal customers by surprising and delighting them, and personalizing your service

A successful hotel digital marketing and sales strategy must clearly let guests know they will get the best offer if they book direct via your hotel website

The amount of time hotels put into analysing their loyalty programs depends on the resources they have and how dedicated they are to evaluating the program