Instead of trying to get your guests’ attention 24/7, your send strategy should be to optimize sends during specific phases of the guest journey

Your website must be intuitive enough to attract the user’s attention and integrated with the hotel booking engine to provide a seamless booking experience

Hotels that provide exceptional guest experiences rank better in online reviews, get more referrals, and secure the business of more return customers

SWOT analysis for Hotels comes in handy when deciding whether to proceed with specific changes or investments in your hotel by analyzing the pros and cons

3 often underutilized Google Ads optimization techniques: These tests were conducted over 2-3 months, using data from 9 boutique hotels

Your email subject line is your first opportunity to make a good impression and persuade someone to open your email. 64% of people say subject lines matter

Not all information is consistent across all channels, making sense of consistent data components is needed to understand your hotel’s market segmentation

What is the lower funnel, where does it fit into hotel marketing activities and why is it (possibly) the most effective use of digital marketing investment

One of the best ways to maintain your summer travel boom in the fall season is by out-valuing other hotels in direct competition with you

The more vendors and programs you are using in the booking funnel, the more data sets you will need to weed through to determine the best course of action