If a travel agent is looking to book a hotel in the GDS and your hotel is not there, they will not go to a different website to look for your hotel

The right distribution mix for your hotel will depend on who is your target audience, what other hotels in your comp set are doing, and your overall budget

Videos are simple for guests to consume and share on social media. At the end of a long day, it’s easier to press the play button than stare at a wall of text

There are times when a hotel has the opportunity to present themselves as the remedy to travelers’ post-holiday blues; the Annual Sale is that opportunity

Accurately forecasting future demand for hotel rooms can help hotels increase revenue in several ways. Here are the most important ones:

This article offers a guide to revenue management analysis to give you ideas on improving your hotel’s profitability

Could Twitter be a platform for your hotel to reach more guests, without the intense competition on other social networks such as Facebook and Instagram?

As challenging as it may sound, there are several tactics that you can implement to bolster your off-season marketing strategy

Total revenue forecasting in the hotel industry involves predicting the total revenue a hotel will likely generate over a given period

It’s the perfect opportunity to look back and reflect on some of the trends that have shaped the hotel industry, and hotel revenue management in particular