Although it is impossible to predict the future with 100% accuracy, a hotel can and should work on scenarios based on available market data

It can’t just be about having the newest and shiniest technology, your choices must also positively impact the bottom line and digital customer journey

You have a hotel, you have a website but does anyone know about it beyond your listing on OTAs, this is where Digital Marketing comes in

When replying to feedback, stay calm and as objective as possible. Here are some recommendations to reply to different types of funny or quirky reviews

By delivering current and relevant content, guests will make sure to stop by and periodically check your online profiles to find out what is happening

Ultimately your content marketing should influence travellers to book a stay, become a loyal customer and champion your hotel to friends, family, and peers

It seems that for every new address you add, you’re losing two. Why is that? Why are customers leaving your hotel emails database?

You should start thinking about how you might have to adapt in the next year and half and prepare yourself for the fact that cookies will ultimately end

Whether you’re looking to set up a loyalty program for your property or revising the one you have, steer clear of the following 10 common pitfalls

Here are five tips to excel across metasearch platforms, one of the fastest growing distribution channels within today’s ever-changing travel landscape