How Much Does SEO Cost?
Similarly to the vast majority of a digital marketing pricing, there are a lot of factors which influence the price of SEO. We’ve explain a little more:
3 Ways to Drive Hotel Demand in 2023
With many travelers eager to travel again, it’s crucial that properties activate comprehensive digital advertising strategies to capture increased demand
A Handbook on Hotel Distribution in the 21st Century
We review some of the main channel partners, their role and the extent to which we should use each of them to best implement our distribution strategy
Tactical vs Strategic Revenue Management and How to Excel at Both
When it comes to deciding between tactical vs strategic revenue management, there’s actually no clear-cut answer to the question ‘Which is best?
What Are PPC Keywords & How To Find Them
The starting point of any PPC campaign begins with keywords. Keywords are the foundation of PPC and are one of the most critical parts of any campaign
Recession Proof Your Hotel Marketing
You can’t really “recession-proof” your marketing, but you can set yourself up for success by being smarter than the competition
The Importance of Personalisation
As consumers, we are all increasingly experiencing personalisation everyday from all kinds of brands we interact with – Spotify and Netflix, for example
European City Tourism on Track to Recovery in Q4
When looking ahead at the 2023 outlook, Q1 in European city tourism is off to a good start as well at just -20% international arrivals compared to 2019
From Beonprice to BEONx: The Evolution and Journey Ahead
In this discussion we talk about the Beonprice brand evolution to BEONx, what BEONx is, sustainable profitability and digitalization
How to Tailor Your Messaging to Reflect Your Hotel Brand Image
Apply these personalization and design strategies to grow your direct booking channel while ensuring that your hotel website stays true to your brand image