Through the use of A/B split testing you can increase direct booking for your hotel. Even better, A/B testing can be done quickly and easily

Is it possible for non-branded properties, with smaller marketing budgets, to win the direct booking “war”? If so, how?

Besides the strength of transatlantic travel and resilience of intra-European travel, reopening of key Asian markets is also a cause for cautious optimism

In most hotels, guest dissatisfaction has little to do with the services themselves. Guests are more often unhappy about delays in providing these services

These are especially important as hotels look to optimize their booking channel and increase conversion rates, which have historically been very low

The data alone is of no use until you know how to use it. You may have all the data you need but to maximize revenue, you must know what to do with it

To sweeten the deal operators often offer the bundle at a discount, with two types of discount frames dominating practice

Before we take a look at some of the steps you can take to prevent fraudulent chargebacks, it makes sense to examine the most common scenarios

To most hoteliers, the term revenue management brings to mind a set of complex tools and analytics used to optimize room rates. And rightly so, there is a lot that […]

In addition to preventing common mistakes, it’s also important to take a proactive approach to managing guest communications