Digital marketing for hotels is vital to drive direct bookings, reduce OTAs commissions, boost visibility, fend off competition and grow your brand online

With over 83% of guests looking at recommendations from friends, family and an active online community, guest experience is critical for conversions

Having adequate F&B is not a guaranteed competitive advantage but lacking sufficient hotel F&B has become a disadvantage

Many companies are more interested in dynamic pricing because they enjoyed flat rates that carried over the last few years and expected prices to increase

An evaluation of use and productivity may reveal opportunities for incremental revenue and/or margin in existing areas on-site

Do you hear people talk about moving potential guests through the funnel and wondering what they mean? Well this discussion might be of interest to you

You, as a hotel owner or revenue manager, have the power to create a solid reputation that helps you build a successful brand

For one thing, your Black Friday rate needs to be the absolute best you offer because that’s what customers have been conditioned to expect

Marketers are able to see a detailed view of flights driving this demand, day-wise break down to understand high impact/travel dates

Attracting potential guests to your website and delivering a pleasant navigation experience is only part of the eCommerce equation