While monetary vouchers perform best, create multiple gift voucher options, as well as themed value-added vouchers that are available to use in need periods

In the summer of 2022, the platform that collects most reviews remains Booking with 53%. It is followed by Google (16%), TripAdvisor (9%) and Facebook (2%)

In order to ensure that all hotel stakeholders are aligned, it is important to understand their revenue management ‘wants’ and hear them in their own words

We look at how global economic factors might influence different traveller attitudes and why hotels must revisit some basic revenue management principles

The unprecedented volatility has made the task of producing a hotel budget for 2023 daunting. Here are some things to keep in mind that might help

Effective channel strategy and management require going beyond decision-making using stale growth revenue reports generated at month’s end

By implanting a successful price segmentation strategy, you can extract a greater portion of the consumer surplus in the form of untapped revenue and profits

There isn’t a one-size-fits-all approach to hotel email marketing, but reviewing your strategy will provide a solid foundation for reaching your audience

Now is the time to take the reins and boost your direct bookings. We ho ho hope these examples inspire you to create your most festive holiday campaign

We expect a number of London hotels will retain the ADR uplift they have gained during 2022 and mostly compensate for inflation in 2023 pricing strategies