Through market segmentation, hoteliers can group travelers based on their reason for travel and hotel preferences, as well as when and where guests book

With the dichotomy of higher prices, increasing costs and the continuing staffing challenge we ask how might the hotel industry adapt over the coming years

Responding to guest reviews can differentiate one hotel from another. Being responsive to guest feedback comes with many benefits. Here are some examples:

Marketing mistakes are common, if you are making any of them, don’t feel bad – you’re in good company! But you shouldn’t continue to ignore the problem

To help you make the right switch to a better hotel RMS, we’ll go over the four most common RMS-switching myths so that you know what to look out for

Many independent hoteliers ask themselves, can I improve my website performance without advanced SEO? The short answer is, yes

You have the power to drive personalization in hotels with upsells. That personalization is key to deepening relationships with your guests

Predictive market intelligence, powered by flight and hotel search data, can quickly indicate pre-booking market demand and potential revenue opportunities

We discuss three important strategies revenue managers can use to boost revenue and how an RMS can help forecast demand and perform dynamic pricing

We catch up with Bill and Jacqueline a couple of weeks before they release their latest study into the gig economy and it’s relevance for the hotel sector