woman and robots in front of computers reflecting the question of whether automated response tools increase guest satisfaction

The Power of Integrating AI into Your Hotel’s Call Center

While AI is not designed to replace your entire call center, it can significantly allow those employees to give full attention to more complex reservations

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man on a laptop with a credit card possibly booking a hotel room reflecting the importance for hoteliers to calculate their guest acquisition costs

Direct Pre-Authorizations Can Boost Hotel Revenue Starting Today

Pre-authorizations are an indispensable way to preserve cash flow as they protect hotels from losses like late cancellations, chargebacks and no shows

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Fake Hotel Reviews Have Serious Consequences

If a consumer suspects any of your positive hotel reviews are fake, they’ll lose trust in other positive reviews and assume negative reviews are true

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Make It Short, Make It Count: TikTok Marketing for Hotels

TikTok may not seem like a platform that requires too much effort. But that’s only an impression. Planning ahead of time is crucial for maximizing results

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How Does Google Hotel Ads Work?

In order to maximise conversion and revenue without spending too much, keep in mind the following Google Hotel Ads best practices

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hotel revenue management demand forecasting is like adding pieces to a jigsaw puzzle

6 Forecasting Tips to Handle Uncertainty in the Hotel Industry

Forecasting has always been valuable for revenue managers. Given current uncertainty, it is so important to be able to predict and adapt to demand

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icons of technology reflecting changes in hotel adoption to improve the guest experience along the guest journey

5 Technology Trends Changing The Hotel Guest Experience

The guest experience is the sum total of a guest’s interactions with a property and its team members throughout the guest journey

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6 Key Steps to Improve Hotel Meetings & Events Performance

Optimizing the value of your meetings and event space requires more than simply getting as many spaces and days booked as you can

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What is ALOS and How Do You Calculate It?

Understanding your hotel’s ALOS can help you on several fronts. First, it reveals booking patterns across seasons and during events

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lightbulb with image of a brain inside reflecting the possible need for hoteliers to overhaul the definition of revenue management

The Situation of Revenue Management in The Hotel Industry

Where there is no revenue management strategy there is no knowledge about the customer, price, positioning and target audience

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