Unlike your website, social media allows you to directly engage with your ideal guests, through likes, comments and even direct messages

People take their pets on holiday more than ever before. Bookings for pet travel have increased by more than a third compared to pre-pandemic

Seeing global hotel and travel companies on the platform with a huge amount of followers, shows us TikTok is not a channel that we can ignore

It’s clear that guests value direct booking benefits and are likely to be swayed by attractive perks and whatever makes their stay at your hotel better

When measured against SEO best practice metrics, US hotel direct websites score just 58.3% on average. The results, equivalent to a US High School Grade F

Dynamic pricing or “price tags” is a complex yet profitable avenue for a hotel. The more you’re in tune with the market, the more you improve profitability

Whether you are just starting out or are looking to refresh your hotel’s digital marketing efforts, here are some key steps to consider for your strategy

Travelers are interested in hotels using artificial intelligence to analyze their travel data for more targeted and relevant advertisements and offers

Understanding and effectively managing Customer Acquisition Cost (CAC) is critical to profit-oriented Revenue Management

Prioritizing profitable bookings along with maximizing occupancy and driving revenue from direct bookings offers the greatest cost-cutting benefits