The metric we should pay attention to is GOPPAR because it’s the funds a hotelier has to work with. Why doesn’t GOPPAR have its own index like RevPAR does?

Hyper-personalisation goes beyond standard strategies for customising each touchpoint in the customer journey; it’s a whole new style of segmentation

If you want to generate the largest revenue in your property, you need to understand how the four revenue drivers for hotels break down:

Total revenue and profit optimization has been discussed for many years. Revenue managers cannot do everything simultaneously, so what is the next step?

As tempting as it may be to turn a blind eye to a negative review, statistics show it’s critical you respond to every review, especially the negative ones

Timing is everything when it comes to cart abandonment emails. It’s important to optimize your abandoned cart email sequence for maximum recovery

Without distribution, it’s as good as if your hotel didn’t exist. Approaching it holistically with these tips in mind lays the foundations for success.

While overall intentions to travel are high, traveler spending behaviors are expected to evolve, pointing to the growing importance of price and value

Prior to their getaway, when the traveler is just beginning to think about their next trip, SEO-optimized content is a great way to engage your audience

We look at what a data driven strategy is, and how the right tools can help access meaningful and measurable results that help you react to market trends