If your hotel lacks an adequate number of customer reviews, form a strategy to solicit feedback to improve your online reputation

Your revenue strategy cannot be focused on proving that the OTAs are an evil empire, and that only your rate parity games will topple them

While there is a raft of positive news for the travel industry, we can’t ignore that there are some storm clouds on the horizon

17% of adults on average celebrate the holiday with a romantic getaway. So it’s time to start marketing your property for the sweetest holiday of the year

Complex – there is no better word to describe today’s booking process. Year on year, travelers’ expectations are evolving, and so is their purchase journey

A successful booking abandonment campaign relies heavily on email marketing to re-engage and recover lost online bookings

The way towards total revenue management is by implementing more efficient processes, tools, and systems to free up time for total revenue management

We have some tips for creating a strong on-property hotel welcome email you can follow to help you enhance the guest experience

Not only can SEO increase your quality and quantity of website traffic, but SEO can also help to improve the user experience of a website

There are growing challenges and concerns. To help refine your strategy for the coming year, here are 8 hotel marketing trends for 2023: