Attracting new guests to your hotel can be challenging. To succeed at marketing your hotel, you must know what NOT to do to avoid jeopardizing your efforts

In hotel management, the SWOT analysis framework serves as a guide to understanding the position of your hotel within the market

What are the advantages of hotels levying an energy flat rate surcharge and what are the dangers that should be considered?

Content optimization is a crucial step if you want to drive direct sales through your hotel website. Here are five things to keep in mind

Recovery efforts are still on-going, particularly in relation to restoring lost revenue, which means it is critical to be vigilant in group sales strategies

Which segment should your hotel go after and in which order should you sell to manage your inventory correctly and maximize total profit?

Setting prices on your rooms and services doesn’t count as a pricing strategy. It is how you mould your prices according to market scenarios and guests

It may seem overwhelming, but email marketing does not have to be difficult. There are two basic types of emails your hotel should be sending

Here are some quick, easy and inexpensive tips to improve the hotel guest experience that will have lasting results

The hotel booking engine acts as an intermediary, allowing customers to search for and compare products, make reservations, and complete transactions online