Older and younger travelers may have different preferences and ways of reading and writing reviews. Listen to your guests’ needs and show you really care

Guest data is at the heart of any sales or marketing campaign. It allows you to personalize your sales and marketing campaigns to create impact

It’s not enough to jump on the bandwagon and talk the talk. Hotels need to walk the walk by embedding sustainability into their business models

You suddenly find yourself with a slew of last-minute cancellations and bend over backwards trying, desperately, to sell those rooms

Over half of American travelers say that travel is a priority in their budget in the near term. This metric is also increasing, hitting a six-month high

When it comes to booking air travel, it’s all about price, with atypical, low pricing a top thing consumers value, but airlines underestimate price impact

Here we look at how the travel landscape is evolving and new hotel marketing trends to shape your marketing strategies this year

Positive hotel reviews are exciting. They’re proof that you’re doing a great job. Make sure you allocate enough time to address them and express gratitude

As the markets have opened up and travel continues to rise, hotel operators should not ignore the important corporate market segment to maximize revenue

Any source of traffic that generates 13% of total direct revenue is a must in your online marketing mix, and that’s what metasearch is today