2023 is still quite uncertain. Analyze your current distribution and make sure it is agile. Enhance your direct channels and take control of your prices

First things first, create TWO marketing plans and TWO budgets. Before you begin your marketing plans, clearly define target markets for each of the hotels

Attribute based pricing is establishing itself as the future of hotel booking. It’s a highly effective pricing strategy to drive revenue and increase profit

Overall, prioritise actions that drive ADR instead of solely looking at hotel occupancy and ensure you maintain your positioning

It looks like 2023 will be another year of increased tech adoption, as hotels continue to look for ways to drive revenue, efficiency and boost profitability

Staycation is simpler, more sustainable, and lots of fun for guests, so take the time to figure out how to attract nearby travelers to your hotel

Here are four of the most effective ways data-driven strategies can help you improve the customer experience at your hotel

When we have conversational bots helping us, it could change the way we search for information. And one of the things we search for hotel information

Hotel KPI is are useless unless it is linked to a strategy and have a goal to be reached. Aligning the KPIs with the goals and objectives is key

You want to start with an email that introduces yourself and your hotel. Keep it short and sweet, instead of overwhelming them with your special offers