As the hotel industry recovers, it is a perfect time to invest in hotel sales strategies, and introduce innovative new techniques to attract hotel guests

Just like Google, trivago has enabled free ads, which are ads that do not require a bid on the metasearch engine

We focus on the peculiarities, best practices, and other aspects of booking.com and provide some insights to help you set up in the best possible way

Most professionals in the hospitality industry now recognise that strategic revenue management is one of the key levers of business success

It is easy to agree hotels want their commercial roles, such as marketing, sales, and revenue management, to be productive in growing revenue and profits

With the pandemic ending, OTAs began spending on marketing campaigns again and the hidden cost was a 50% in increase in the avg. CPC for the brand campaigns

There are many benefits of automated hotel check-in like increased guest satisfaction, improved operations, boosted revenue and reduced costs

AI and machine learning technology is quickly gaining traction in the hotel industry to increase efficiency, reduce costs, and improve the guest experience

The more a hotel can prove they truly know the guest, the deeper loyalty goes – particularly for travelers who are inclined to embrace technology

As the digital face of your brand, your hotel website can act as an ally or foe, making or breaking your bottom line