Why is Online Reputation Management Important for Hotels?

Guests will be willing to pay more for a hotel with a strong reputation and higher scores than choose a hotel with a slightly lower price

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How to Inspire Guests on Social Media

Any accommodation business that wants to amplify reach and drive bookings should incorporate social media into their marketing strategy

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What are the Benefits of RFP Response Automation

From organising RFPs and evaluating leads to calculating bids and generating proposals, hoteliers can benefit from RFP response automation

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Google Ads Extensions: Hotel Basics

Google Ads Extensions give you more space to add information about your hotel, often opening up unique messaging opportunities

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Using Consumer Psychology To Increase Hotel Website Conversion

There are many things that influence travellers landing on your hotel website from price, to copy and imagery, all linked to consumer psychology

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The Ever Growing Importance of Personalisation

As consumers, we increasingly experience personalisation everyday from all kinds of brands we interact with – Spotify and Netflix, for example

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How to Overcome Challenges When Selling Hotel Meeting Space

Meetings and events business was up 80% year-over-year in March 2023. Here’s how to take advantage of the demand when selling hotel meeting space:

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Gen Z Is Poised to Reshape the Travel Industry

Move over, millennials. Gen Zers are coming into their own when it comes to spending power, and many are choosing to spend on travel

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two puzzle pieces coming together reflecting new innovative revenue optimization products launched by LodgIQ

Rethinking the Hotel Tech Stack for Optimal Revenue Optimization

Fully understanding and optimizing your search and booking data is critical for driving revenue and strengthening engagement with travelers

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person with multiple laptops reflecting importance to a hotel of revenue management automation to ensure managers can focus on strategic issues and what is most important

What is Revenue Management Automation and Why is it Key?

Revenue management automation has been around for a number of years now. However, we now need to start thinking about automation at a higher level

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