When guests leave reviews, responding promptly can lead to a quicker resolution for dissatisfied guests or solidify guest loyalty for satisfied travelers

Many hoteliers believe fake reviews are a serious problem, so much so that some have become dubious about the reliability of online review sites

With the OTAs competing more aggressively with independent hotels, it’s key for an independent hotelier to consider the benefits of a loyalty program

Commercial strategy teams should use future pricing strategies and group bookings to build base, then optimize rate to blend in transient business

Continuing our video series, today in video 2 we look at how hoteliers can make their hotel website more engaging and sticky

This model is designed as a gateway to the Tripadvisor metasearch world, allowing the many hotels that are currently offline to try it risk-free.

While social media is one of the easier ways to get visual user-generated content, it is not the only one. Below we cover a few other ways

Advanced data and analysis are not part of a general manager’s DNA. However, this creates problems when they do not provide the necessary resources

This is video 1 of a 3 video series about hotel direct booking. In this video we focus on how your marketing and distribution could make you more attractive

Following is a high-level list of the many differences you can expect when your Universal Analytics to Google Analytics 4 migration is complete