Every interaction with guests presents an opportunity. Understanding the flow of their journey is crucial to determine the timing of upselling

Data is more than just numbers: it’s the rock to unlocking revenue growth. Decisions rooted in data are the backbone to success

Hotel pricing strategy involves determining the optimal rates for different room types, packages, and ancillary services. It requires careful analysis

Enlightened leaders know hospitality is, at its core, a philosophy more than it is a list of “communications standards” to be checked-off in a report

Calculating customer acquisition costs is challenging. Costs are often distributed across departments and vary by channel

We take an in-depth look at both OTAs and direct bookings – examining their pros and cons in light of today’s marketplace

Implementing these strategies will help increase your hotel’s review score, which is crucial for attracting more guests and improving your online reputation

Your email marketing should have information that’s helpful, engaging, and relevant to your subscribers. Prioritising quality over quantity to build loyalty

In the competitive landscape of the hotel industry, mastering the art of collecting online reviews is a strategic move that sets you apart from competition

The key to revenue management is following data trends and using insights to set the right pricing, AI is perfectly suited to support this hotel function