In this discussion Thomas tells us more about RoomPriceGenie, the back story to it’s inception and how they add value to their hotel clients

Relying on demographic data to identify similarities within cohorts is less accurate than you likely expect. Engagement rates tend to be even worse

Group business has returned, but the makeup has skewed toward SMEs, or small to midsize enterprises, with groups from 10 to up 100

When dealing with rate parity issues, it is key to have an action plan in place to take greater control over your distribution success

We look at how a business intelligence and analytics tool can help hotels make data informed decisions, leading to increased revenue and profitability

Hotels must ensure technology is working for them and not the other way around. Here are ways tech should be stepping up to relieve pressure for operators

Having a robust online booking system is key to help hotels reach your revenue goals. Here are reasons highlighting the importance of a hotel booking engine

In a dynamic landscape of hotel distribution, maximizing the performance of distribution channel management is crucial to stay competitive and drive revenue

The opportunity lies in embracing branding as a consistent practice, where logo and tagline come last and branding takes a seat in the heart of the business

From price parity clauses to the fact that OTAs hoard user data, the hotel industry has long been crying out for measures to restore balance