When measured against SEO best practice metrics, US hotel direct websites score just 58.3% on average. The results, equivalent to a US High School Grade F

Dynamic pricing or “price tags” is a complex yet profitable avenue for a hotel. The more you’re in tune with the market, the more you improve profitability

Whether you are just starting out or are looking to refresh your hotel’s digital marketing efforts, here are some key steps to consider for your strategy

Travelers are interested in hotels using artificial intelligence to analyze their travel data for more targeted and relevant advertisements and offers

Understanding and effectively managing Customer Acquisition Cost (CAC) is critical to profit-oriented Revenue Management

Prioritizing profitable bookings along with maximizing occupancy and driving revenue from direct bookings offers the greatest cost-cutting benefits

Analyze Net Promoter Sscore together with other guest satisfaction metrics to get a complete picture and solve the root cause of your issues

By displaying authentic user generated content, like reviews, social media posts and testimonials, hotels can build trust and credibility like never before

Incentivizing guest direct booking not only reduces lost revenue due to high OTA commissions, but also allows for a more personalized guest experience

Doubling down on hotel sales means understanding customer needs and expectations have changed in this new era of travel and digitalization