Marketing for hotels is not a one-size-fits-all approach, and assuming that “anyone can do it” oversimplifies the complexities involved

Fortunately, there are a few strategies that hoteliers can use to checkmate OTAs and encourage more hotel direct bookings

With so many hotels having their eyes set on locking in holiday bookings, it’s only natural that the competition is fierce

The adoption of hyper-personalization within revenue management brings a multitude of benefits, transforming customer engagement and driving revenue growth

Modern technology tools can dramatically improve the guest experience by enabling travelers to curate their stay, get help quickly and be more independent

Chatbots are transforming the industry’s approach to loyalty and rewards programs by streamlining customer service and offering personalized interactions

The pursuit of customer loyalty isn’t exclusive to luxury chains. Other hotel brands are exploring creative strategies, including co-branded partnerships

As well as looking at the obvious impacts of the incredible amount of time that is wasted, along with missed revenue opportunities and overlooked cost savings

True revenue success lies in mastering the art of yield management – a strategic approach that goes beyond mere occupancy numbers

If you want guests to keep coming back, you need to evolve with them. If you are offering the same things as five years ago, your results won’t improve