By digging deeper into the data, we were able move from the potential problem to identifying and implementing tactical and strategic changes

Bleisure travel and the recovery of global business travel present a unique opportunity for hotels in several ways

In this article, we’ll reveal three practical tips that will supercharge your hotel’s direct booking strategy and revolutionize your business

Effectively implementing group displacement can give any hotel, regardless of its size, a competitive edge in the rapidly evolving hospitality industry

Hotels that have increased their direct booking rates, overall loyalty and guest satisfaction have done so by committing to a data driven approach

By focusing on area supply and area demand, hotel dynamic pricing allows room rates to fluctuate constantly to capture more business

Setting up a funnel report in GA4 is an essential step for any hotelier or hotel marketer seeking to optimize the customer booking process

We explain what metasearch is, explore different channels, provide some best practice tips and explain why it’s essential for hotel success

A close collaboration between marketing and revenue management is essential to capture the maximum guest spending on any given day

Seasonality significantly impacts hotel revenue, presenting both challenges and opportunities for hoteliers