While comprehensive in its coverage of revenue management components, the traditional definition strongly emphasizes the process’s transactional aspects

Hoteliers often complain that the budgeting process seems to start earlier every year. This is especially true for large hotel groups

Google evaluates websites based on Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) as a metric of their quality

Asset managers and hotel owners have a perception of their asset value and what the market will pay. Sometimes, those perceptions are vastly wrong

Hopper hotel reviews are presented as ‘user ratings’ and your hotel is shown to all Hopper users who are searching for accommodation in your area

Black Friday has the potential to overwhelm, so let’s walk through every step of the way to a successful hotel direct channel strategy! 

There are extra steps hoteliers can take to maximize holiday bookings and make sure their marketing efforts hit the right notes

We’re not only talking about decreasing rates when occupancy is low; the secret to generating more bookings year-round lies in data contained in your PMS

By calculating Guest Acquisition Cost, you gain insights into the financial efficiency of your guest acquisition strategies

We focus on the five commonly held myths about revenue management technology and why you don’t need to worry