Let us delve into the challenges associated with managing hotel cancellations and explore effective strategies to minimize their impact

Broad segmentation often falls short in today’s competitive landscape. To cater to guest needs, we need to delve into the realm of micro-market segmentation

Google announced three new features to actively open the onboarding process for hotels wanting to list their rates or provide booking links

If you follow the basic steps, email marketing is the most cost-efficient and easily automated marketing tool – perfect for busy hoteliers

What can a well-designed website unlock for hoteliers to thrive in a competitive world online? Here’s a look at the top five opportunities

We explore 6 ways GDS has evolved and how this can empower hotels to drive successful online distribution and get more direct business

While some rule-based chatbots are built for more straightforward tasks, an AI-powered chatbot is designed for intelligent and complex tasks

Though there are many ways to build your online reputation, here are the most vital methods you should incorporate into your ORM strategy

Guest sentiment data is another critical piece of the puzzle that can take hoteliers feedback gathering efforts to new heights

We will explore what first-party data is, its benefits, and how hotel marketers can leverage it to create exceptional customer experiences