What else is in store for hotels in summer 2023? Below are 5 top trends we have identified for hotels this peak season:

We look at hotel market segmentation – its benefits, common segments and steps to implement guest segmentation to better define effective pricing strategies

The first half of 2023 has witnessed strong performance in European rate and search volumes, indicating a rise in demand

Revenue managers are caught in a balancing act to maximize revenue, ensure customer satisfaction while managing occupancy rates and room pricing pressure

Your landing pages are part of the scaffolding of your marketing campaigns. How you go about portraying, communicating and selling your offers counts

Your website is your number one communication channel with multiple audiences and interests, so it cannot be designed like a static sales brochure

Larger, urban hotels suffered most during the pandemic, so no surprise that the average hotel has yet to return to pre-COVID levels of total hotel revenue

We examine key aspects of sustainability that are relevant to travel and tourism and suggests ways stakeholders across Spain invest in sustainable offerings

Through our conversation you will hear more about 3&6 as we dig deeper into the backstory, how the company came about and risks taken to get started

Adding image alt text is a quick win when it comes to boosting your website’s SEO, but there is more you can do to increase visibility and direct bookings