By embracing omnichannel marketing hotels can forge stronger connections with their audience, nurture trust, and ultimately drive superior business outcomes

We aim to provide valuable insights into what the new Digital Markets Act means to hoteliers and its possible implications

Rev up your engines, it’s time to explore the synergy between Mario Kart and your hotel website user journey to drive direct booking

If you do it right, a Cluster Revenue Manager, can help you manage costs, increase efficiency and boost revenue.  But it comes with its own set of challenges

If you are truly trying to turn your one-timer guests into returning ones, you need to craft a loyalty program that stands out from the crowd

Email marketing gives you an opportunity to build a personal relationship with your past guests, present guests and future guests

We explore the difficulties hotel salespeople face, how various tools can aid them in overcoming these obstacles and optimizing their profits

We consider how hotels can leverage poolside dining and mobile dining apps to maximise their revenue, profits and elevate guest satisfaction

AI can play a valuable role in helping hotels manage review responses by analyzing reviews, generating suggested responses, and assisting sentiment analysis

The role of revenue managers is evolving from pricing strategy to crafting personalized offers that maximize both customer satisfaction and revenue