Topline Revenue

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Topline was born out of a passionate desire to connect hoteliers with high quality revenue management. We pride ourselves on years of professional experience working for major brands along with the real world knowledge of day to day operations within a hotel. We have experienced all aspects of the business and are here to help you achieve your goals.

We drive RevPAR Index growth by leveraging our big brand corporate experience, by teching-up your hotel with cutting-edge revenue analytics tools, and by truly collaborating with your existing team. Through our strong partnerships with industry-leading companies, we bring you discounted services and exclusive offers from rate shopping to upselling.

Whether you are seeking more from your current service provider, looking to jumpstart your Covid recovery, or wanting your whole brand portfolio managed in one place, we are committed to making the transition cost-effective and seamless for you and your staff. There has never been a better time to make a change.

Thought Leadership Podcasts

Featured Articles

gingerbread man festive christmas tree decoration reflecting the value for a hotel of embracing experiential gifting to drive additional revenue
Experiential Gifting: The Holiday Hotel Revenue Booster You Need
hotel room keys reflecting hotel occupancy rates and possible impact cancellations and no shows
Mitigating the Impact of Cancellations and No-Shows
heart made up of data showing the importance of mastering cpor to test the pulse of your hotel operation and unlock hidden profit
Mastering CPOR: The Hidden Profit Lever You Need to Know
left brain and right brain coming together reflecting impact of emotional intelligence in revenue management to drive profitability
How Emotional Intelligence in RM Drives Profitability
a roller coaster reflecting the ups and downs in booking patterns and how the shoulder season is a good time to drive bookings without the competitive frenzy of peak time
Strategies for Selling Out During Shoulder Season
person with glasses and a hat looking a bit like a spy illustrating a rate wars discussion when hotels engage in price espionage
Rate Wars: When Hotels Engage in ‘Price Espionage’
two hands coming together in the same way revenue and marketing need to be more aligned in hotels
Why RM Fails Without Sales and Marketing Collaboration
man looking in despair possibly after trying to book on a hotel website and finding it frustrating because of common mistakes
Website Turning Guests Away? 5 Mistakes That Hurt Conversions
one different egg reflecting the power of originality in marketing
Copycat Marketing: Why Being Original Beats Following Trends
hotel reception and 3 stars on the front desk reflecting the value of human hospitality which is not delivered by booking engine technology efficiency
Myth of the Perfect Booking Engine: Personal Touch Still Wins
looking at graphs through a magnifying glass asking how can a revenue manager become a revenue sleuth
Be a Revenue Sleuth and Unmask Revenue Maximization Tactics
coins being stacked up to reflect how hotels can still increase their adr with the right focus
Quality of Guest Experience Focus Boosts Long Term Revenue
magnifying glass over an algorithm reflecting the problem with perfection and how over optimization can harm your revenue strategy
How Over-Optimization Can Harm Your Revenue Strategy
person holding a drawing of a sad face reflecting the results from their outdated hotel social media strategy
Why Your Hotel’s Social Media Strategy is Outdated (And How to Fix It)
empty sunbeds lined up with a lovely view posing the questions are hotels charging what their rooms are worth and should they be adopting the art of value based pricing
Value Based Pricing: Are You Charging What Your Rooms Are Worth?
surfers on the face of a wave as it starts to crash down on them reflecting how too much data can sink revenue management efforts
Why Too Much Information Can Sink Revenue Management Efforts
tightrope walker reflecting challenge for hotels of balancing whether to sell out or maximize revenue
Selling Out vs. Maximizing Revenue: The Delicate Balance
magnet drawing a block out reflecting the need for hotels to understand the difference between guest retention and guest acquisition
Is Customer Loyalty Overrated? Acquisition May be More Profitable
sign post saying same old way or something new reflecting the need for hotels to flip the script and understand how to maximize hotel revenue
Flipping the Script: The Truth About Maximizing Hotel Revenue
stack of coins and arrows pointing up reflecting the importance of hotel rate plans to win bookings and influence travelers
Why You Shouldn’t Be Afraid to Price Your Rooms High
money and a stopwatch reflecting the positive value last minute bookings can bring to a hotel
Why Last Minute Bookings Can Be Gold
the words competitive pricing written down which can sometimes be reflected by discounting if used in a strategic way with finesse
Discounting Isn’t Always a Bad Strategy, But You Might be Doing it Wrong
person sitting near an old piece of technology reflecting how hotel revenue management has evolved and needs the rms to evolve too
Traditional Revenue Management is Outdated, Reinvent Approach
man putting money in his pocket reflecting the topic of a recent conversation with Connor Vanderholm of Topline about the dark side of revenue management and the potential ethical pitfalls
Avoiding Ethical Pitfalls from the Dark Side of Revenue Management
5 paper boats of different colours with one in front reflecting the need for hoteliers to go beyond rates with creative revenue management strategies
Growth Beyond Rates: 5 Creative Revenue Management Strategies
meeting and event space in a hotel reflecting the transformative power of mastering group bookings to drive profitability
Mastering Group Bookings: 4 Steps to Profitability
lego star wars characters darth vader and strom troopers reflecting the dark side and how some revenue management practices could be possibly viewed as slightly unethical
The Dark Side of Revenue Management: Avoiding Ethical Pitfalls
two angry tortoises reflecting tension in the relationship between a hotel and ota
Mastering the Art of OTA Relationships: Practices for Revenue Growth
people looking at a dashboard on a tablet possibly reviewing their hotel pricing and distribution strategy
Revenue Management vs. Price Optimization: What is the Difference?
person on a laptop making a hotel bookings either via an ota or direct on the hotel website
The Impact of OTAs on Hotel Revenue Management
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