Jul 18 2019 Strategy and Innovation Masterclass to Boost Direct Bookings (Singapore)
Oasia Hotel Downtown, 100 Peck Seah Street, Singapore 079333 9.00am - 1.00pm

The Hotel Stories is an interactive masterclass for forward-thinking hoteliers. Focusing on creative and innovative ideas, we’ll be looking at how to optimize your digital marketing in order to capture direct clients and increase revenue.

The event offers a fantastic opportunity to discover the latest industry trends, network with fellow hoteliers and discuss the challenges hotels encounter when promoting and generating more direct bookings.

The event is free to attend for hoteliers but spaces are limited so register today to save your seat!

Agenda

9:00 Reception

9:20 Welcome and introduction

9:30 Digital advertising and how to drive performance in the hotel space [Pedro Patino – Google]

10:00 Predictive Personalization: How machine learning and predictive analytics are revolutionizing direct bookings [Juanjo Rodríguez – The Hotels Network]

10:45 Coffee break and networking

11:30 ROUND TABLE Price disparities and wholesaler rates: a growing problem for hotels?

Moderator: Ivan Cintado – The Hotels Network

Panelists: E-commerce managers of hotel chains

12:00 Exclusivity, mystery and extreme personalization [Juanjo Rodríguez – The Hotels Network]

12:45 Conclusions and close

13:00 End of workshop

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